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Priority verticals to reduce emissions

Mitigation of climate change, 2022
 
Priority B2C emission reduction cases & verticals :
(check relative impact scale on Notion page GHG emissions):
  1. shift to balanced, sustainable healthy diet
  1. lower heating at home
  1. onsite renewable energy production & usage
  1. shift efficient lighting, appliances & equipments
  1. improved house insulation
  1. reduce transportation (the best transport is the one you avoid)
  1. shift to fuel efficient or electric light duty vehicles
  1. shift to public transportation
  1. shift to bike & ebikes
  1. avoid planes
 
 
Emission reduction opportunities (by year in Gt)
  • There is no silver bullet
  • in yellow : potentially/ partially activable via a B2C channel
    • total max potential (sum of yellow bars including uncertainty - but taking only 20% for solar energy since the bulk will be large scale farms) :
    • MITIGATION OPTION
      IMPACT Gt CO2 eq
      solar energy
      7 * 20% = 1.4
      shift to balanced, sustainable healthy diets
      3
      avoid demand for energy services
      1
      efficient lighting, appliances & equipements
      1
      onsite renewable production and use
      1
      fuel efficient light duty vehicles
      1
      electric ligh-duty vehicles
      1
      shift to public transportation
      1
      shift to bikes and ebikes
      0.5
      TOTAL addressable market
      10.9
      TOTAL Serviceable market (geog, ad-sensitive, measurable) > working hyp 10%
      1.1 Gt CO2 eq
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